What you will learn with this Book

  • An understanding of the Baby Boomer Generation.
  • A look at Baby Boomers in the 21st Century.
  • An understanding of where Baby Boomers have been and their rich history.
  • A look at the cultural aspects important to the Baby Boomer Generation [movies, television, sports and music].
  • A commentary on what is important to Baby Boomers- such as, family, friends, relationships, and social interaction.
  • The issues most on the minds of Baby Boomers today and as they look towards the future.
Rick Bava, himself a baby boomer, took on the challenging task of intentionally meeting with baby boomers around the country to gain insight on their challenges, their joys, and their ways. In this insightful book, Rick weaves together two streams—his own story and the story of those he talked with. It would be easy to weigh one of these strands too heavily, but Rick found the masterful touch, making the research come alive with both strands. Boomers will hear an empathetic voice, even gain insight into their own joys and challenges. Those who work and play with boomers will gain understanding. Nice work, Rick.
- Al Erisman

Executive Editor of Ethix Magazine, Director of KIROS, and Executive in Residence and Co Chairman of Theology of Work Project at Seattle Pacific University; Formerly Director of Mathematics and Computing Technology at Boeing.
Rick raises several important issues related to the health and welfare of boomers. We are the first generation that must manage both its retirement and healthcare outside of the traditional pension and medicare. …. How many boomers were prepared to invest appropriately for their future? ….As Rick points out, there is a price to pay both financially and emotionally for longer life both for boomers and their parents. …. Flexibility to roll with the punches may be required, but boomers were born following a depression and two wars. I could not agree more with Rick’s assertion that we are up to the task.
- Howard Sholkin

Principal, Sholkin Consulting and adjunct faculty at Boston area colleges; formerly Director of Communications and Marketing Programs at IDG Communications.
This is more than a snap shot of Baby Boomers; it is a political overview that contributed to how Baby Boomers arrived at their place in the greater scheme of society. It is a primer of lessons learned that can transcend to all ages. Additionally, it is compartmentalized for the reader to jump around and still gain meaning from each chapter.
- Susan L Mallard

Pastor at Leicester Unitarian Church; former Principal Consultant, Mallard Associates; formerly Vice President of The Bava Group.

Rick Bava

Rick Bava was born in Chicago on December 18, 1955, and was raised in the Chicago area. Rick went to the University of Wisconsin, at the age of 16, on a tennis scholarship. While studying at UW, he advanced to play tennis on a professional level and later became successful teaching tennis. Rick also had a radio commentary and newspaper column, both titled "Tennis Tips," and was honored at a very young age to be a member of the PENN Advisory staff.

Rick earned his Bachelor’s degree in Communication Arts from UW, Madison studying under Professor Winston Brembeck, a leading authority in the field. He expanded his education further by taking graduate courses at Harvard's Extension Program before beginning his business career. Rick quickly become a business pioneer in the field of Personal Computers, gaining acclaim with Commodore Business Machines. He went on to enjoy a successful 30-year corporate career, working his way up to become the Senior Head of External Affairs for the Computer Services division of the Boeing Company, followed by his role as the Director of World Wide Business Development for Digital Equipment Corporation’s Services Division. In 2002, Rick founded and was CEO of his own company, the Bava Group, which became the premier communications consulting firm serving the Fortune 500 community.

After leaving the corporate world, Rick began contemplating what many Baby Boomers refer to as an “encore career.” The Baby Boomer generation is enormous in size, experiences, and its impact on society. Rick’s communication and marketing skills led him to notice a void in the way the Baby Boomer generation’s story was being told. The combination of Rick’s personality, educational background, his own life experiences, his natural curiosity about people and his keen observational skills made him uniquely qualified to chronicle the Baby Boomer generation.

To understand the Baby Boomer generation that he has been so much a part of, Rick travelled through the United States for two years, having in-depth conversations with hundreds of Boomers across all socio-economic classes. These interviews became the basis for his popular blog columns “Rick Bava on the Baby Boomer Generation.” His blog became very popular among Baby Boomers with personal interest in his columns, and also generated great attention from a vast number of businesses and marketing firms catering to the Baby Boomer generation, who recognized his growing reputation as a Baby Boomer thought leader and influencer. As a result of this prominent, influential blog that addressed the topics most vital to the Baby Boomer generation, Rick was invited to be the keynote speaker at the forum “Baby Boomers in the 21st Century.”

But tragedy temporarily turned his life upside-down after he was badly injured in a hit-and-run car accident in May of 2012. Rick emerged from this major setback with more motivation and resilience than ever to represent the Baby Boomers of America.

Today, Rick continues to engage many thousands of Baby Boomers with his insightful commentary about America’s 78 million Boomers. He captivates and inspires Baby Boomers nationwide with his monthly column “The Baby Boomer Corner” in Today’s Senior Magazine. Rick also continues to keep his eye on the pulse of the Baby Boomer Generation through his association with the Boomer Nation Radio Show. His commentary focuses on the diverse lifestyles and life changes of Baby Boomers, as well as their goals and thoughts for today and the future. With his magazine and internet columns, radio shows, keynote speeches, and Social Media messages and now this tantalizing new book, In Search of the Baby Boomer Generation, Rick is frequently referred to as a “Thought Leader for the Baby Boomer Generation.” Rick currently lives in San Diego, California with his wife, Lisa.

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